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An 8-week self-guided coaching program for SGL men of African descent who are done navigating systems that weren't designed for them.

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Here's What You'll Get:

  • Foundation: Identity Deconstruction System: A step-by-step framework that helps you identify, break down, and eliminate the patterns of code-switching so you can show up consistently as your real self across every area of your life ($497 Market Value) Code-Switch Audit Tool: A guided diagnostic that pinpoints exactly where and why you’re performing different versions of yourself so you can finally see what’s holding you back ($197 Market Value) Authenticity Scripts Library: Proven word-for-word scripts that show you how to express your real thoughts in work, family, and social situations without fear of rejection or conflict ($297 Market Value) 8 Guided Identity Worksheets: Structured exercises that turn internal confusion into clear decisions so you can act in alignment instead of second-guessing yourself ($197 Market Value) 2 Live Integration Calls: Small-group coaching sessions where you get real-time feedback on how to apply authenticity in high-stakes, real-life situations ($397 Market Value) Private Brotherhood Community: A safe, high-performing space of men who understand your experience so you can be fully seen, heard, and supported without judgment ($297 Market Value) ($1,882 Value)
  • Vanguard: Everything in Foundation Program ($1,882 Value) 2 Private 1-on-1 Coaching Calls: Personalized sessions focused on your specific identity conflicts so you can resolve them faster and with absolute clarity ($500 Market Value) Personal Identity Map: A custom-built blueprint that defines how you show up across work, relationships, and life so you stop guessing and start acting with certainty ($297 Market Value) Hard Conversation Playbook: Tactical frameworks and scripts that help you say what needs to be said in difficult conversations without damaging important relationships ($197 Market Value) Identity Environment Reset Guide: A step-by-step system to redesign your surroundings, habits, and inputs so your environment naturally supports your authentic self ($147 Market Value) 30-Day No Code-Switch Challenge: A daily action plan that forces consistent authentic behavior so you build confidence and proof in real situations fast ($197 Market Value) ($3,220 Value)

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Ernest Duncan

Ernest Duncan, Jr. is a Doctor of Business Administration, published author, and accountability life coach with over 20 years of executive leadership experience across higher education, nonprofit, and private sectors. A former CFO and COO at institutions including the Vera Institute of Justice and the Smithsonian, Ernest brings rare operational depth to the work of personal transformation. As the founder of Coached By Ernest and creator of the Bridge Framework™, he helps SGL men of African descent build lives that are structured, intentional, and unapologetically their own.

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